Privacy Policy

1. Introduction

Willow Pace ("we," "our," or "us") is committed to protecting the privacy and personal information of individuals who interact with our senior residential services. This Privacy Policy explains how we collect, use, store, and protect your personal data in accordance with the Personal Data Protection Act B.E. 2562 (2019) of Thailand and other applicable privacy regulations.

This policy applies to information collected through our website, during facility visits, through phone and email communications, and in the course of providing residential services to our residents.

2. Information We Collect

We collect the following types of personal information:

Contact Information:

• Name and surname
• Email address
• Phone number
• Mailing address

Residence-Related Information:

• Health considerations relevant to daily living support
• Dietary preferences and restrictions
• Emergency contact information
• Financial information for billing purposes

Website Usage Information:

• IP address
• Browser type and version
• Pages visited and time spent
• Cookie data (see our Cookie Policy for details)

3. How We Use Your Information

We use collected information for the following purposes:

• Service Delivery: To provide comfortable residential living, meals, housekeeping, and daily support tailored to individual needs
• Communication: To respond to inquiries, provide updates to family members, and coordinate care arrangements
• Billing and Administration: To process payments and maintain accurate records
• Facility Improvement: To understand how residents and families interact with our services and identify areas for enhancement
• Legal Compliance: To comply with applicable Thai laws and regulations regarding senior care facilities
• Safety and Security: To ensure the safety and wellbeing of residents and staff

4. Legal Basis for Processing

We process personal data based on the following legal grounds:

• Consent: You have given explicit consent for us to process your personal information
• Contract Performance: Processing is necessary to fulfill our residential service agreements
• Legal Obligation: Processing is required to comply with Thai laws and regulations
• Legitimate Interest: Processing is necessary for our legitimate business operations while respecting your privacy rights

5. Data Sharing and Disclosure

We may share personal information with:

• Family Members: With appropriate consent, we share updates and information with designated family contacts
• Service Providers: Third-party vendors who assist with meal preparation, housekeeping supplies, or facility maintenance (under strict confidentiality agreements)
• Healthcare Providers: When necessary for resident care coordination and with appropriate authorization
• Legal Authorities: When required by Thai law or to protect the rights and safety of residents and staff

We do not sell, rent, or trade personal information to third parties for marketing purposes.

6. Data Retention

We retain personal information for the following periods:

• Inquiry Information: 2 years from last contact if no service agreement is established
• Resident Records: Duration of residence plus 7 years for legal and administrative purposes
• Financial Records: 10 years as required by Thai accounting regulations
• Website Analytics: 26 months from collection

7. Data Security

We implement appropriate technical and organizational measures to protect personal information:

• Secure storage of physical records in locked cabinets with limited access
• Encryption of digital data and secure server storage
• Access controls limiting staff access to information needed for their role
• Regular security assessments and staff training on data protection
• Incident response procedures for potential data breaches

8. Your Privacy Rights

Under Thai privacy law, you have the following rights:

• Right to Access: Request copies of personal information we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete information
• Right to Erasure: Request deletion of personal data under certain circumstances
• Right to Restriction: Request limitation of how we process your information
• Right to Data Portability: Receive your data in a structured, commonly used format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw previously given consent at any time
• Right to Lodge Complaint: File a complaint with the Personal Data Protection Committee of Thailand

To exercise these rights, please contact us at [email protected] or +66 53 718 354. We will respond within 30 days.

9. Cookies and Website Tracking

Our website uses cookies to improve user experience and analyze site usage. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

10. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing personal information.

11. Children's Privacy

Our services are intended for seniors and their adult family members. We do not knowingly collect information from individuals under 18 years of age.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The "Last Updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this policy regularly. Continued use of our services following changes constitutes acceptance of the updated policy.

13. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact: